Telstra – acquisition of Boost Mobile

• Boost Mobile ("Boost") is one of Australia's best-known prepaid mobile providers, operating as a mobile virtual network operator (MVNO) with full access to the Telstra retail network and a strong following among youth and value-focused consumers
• Miles was engaged to advise the Boost Mobile shareholders on the sale of the business to Telstra
• The acquisition consolidates Boost Mobile business under Telstra ownership, supporting Telstra's multi-brand strategy and retaining the Boost brand as an affordable connectivity option

Industry Context

The transaction reflects the continuing consolidation of Australia's mobile market, as network owners absorb the MVNO brands operating on their infrastructure to capture the full economics of the customer relationship rather than sharing margin through wholesale and commission arrangements. For Telstra, internalising a brand it already serviced end-to-end removes a layer of partnership complexity and strengthens its multi-brand position in the price-conscious prepaid segment.

Further information on this transaction is available at: Telstra / Boost Mobile Press Release