Strix Group – acquisition of Billi

• Billi is a designer and manufacturer of premium filtered boiling, chilled and sparkling multifunctional water tap systems, with operations across Australia, New Zealand and the United Kingdom
• Miles advised on the divestment of the Billi business to UK-listed Strix Group, a global specialist in water and appliance technologies
• The acquisition supports Strix’s strategy to expand in the water and appliances categories, with completion following clearances from competition regulators in the UK, Australia and New Zealand

Industry Context

Premium point-of-use water systems have grown as workplaces and households trade up to instant filtered, boiling and chilled solutions, valuing design, reliability and sustainability. Established appliance and component manufacturers have pursued acquisitions to move further up the value chain into branded finished products. For an acquirer, owning a recognised premium brand with multi-market distribution provides both margin and a platform for geographic expansion.

Further information on this transaction is available at: Billi Press Release / Strix Press Release