RACE consortium – acquisition of Supercars

Miles Advisory Partners advised Archer Capital and the Supercars teams on the sale of Supercars to Racing Australia Consolidated Enterprises Ltd (RACE).

Transaction Details

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Sector
Consumer
Miles Role

Sell-side advisor to Archer Capital and the Supercars teams

Deal Type

Business Divestment

Year Completed

2021

Contacts for this Transaction
Lloyd Way
Managing Director
Contact Lloyd Way
Alan Dassie
Director
Contact Alan Dassie

Overview

  • Supercars is Australia’s premier touring car championship and one of the country’s leading motorsport and entertainment properties
  • Miles advised majority owner Archer Capital and the participating Supercars teams on the sale of their combined shareholdings to Racing Australia Consolidated Enterprises Ltd (RACE)
  • RACE, a consortium led by entrepreneur Barclay Nettlefold together with the Australian Racing Group, acquired 100% of the business, with the existing management team retained

Industry Context

Major sporting and motorsport properties have attracted investor interest for their broadcast rights, sponsorship and event revenues, and their potential to expand fan engagement and digital reach. Ownership transitions from financial sponsors to strategically aligned consortia can align the interests of competitors, promoters and broadcasters. For a category championship, consolidated ownership supports long-term investment in the series and its commercial model.

Further information on this transaction is available at: RACE / Supercars Press Release