Penfold Motor Group – sale to Peter Warren Automotive Holdings
Miles Advisory Partners advised the shareholders of Penfold Motor Group on the sale of the business to Peter Warren Automotive Holdings (ASX: PWR).

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Transaction Details

Sell-side advisor to the shareholders of Penfold Motor Group
Business Divestments
2021


Overview
- Penfold Motor Group is a Melbourne-based automotive dealership group founded in 1964, operating 10 dealership locations across South and East Melbourne
- Representing five brands, Audi, Mazda, Volkswagen, Hyundai and Suzuki, the Business is one of Victoria’s most established and recognised dealer groups, with a 57-year operating history
- The acquisition by ASX-listed Peter Warren Automotive (ASX: PWR) marked Peter Warren’s entry into the Victorian market, giving it immediate scale. Peter Warren’s network expanded to 82 franchise operations across NSW, Queensland and Victoria on completion
Industry Context
The Penfold transaction reflects the broader consolidation wave in the Australian automotive retail sector, as ASX-listed dealer groups including Peter Warren, Eagers Automotive and Autosports Group look to acquire well-established dealerships. Victoria, representing approximately one quarter of national new car sales, was a key target market for Peter Warren seeking geographic diversification beyond their traditional NSW and Queensland bases
Further information on this transaction is available at: Peter Warren / Penfold Motor Group Press Release

