Transactions

Direct Group – partnership with CPE Capital

Miles Advisory Partners acted as an advisor to the shareholders of Direct Group on their equity partnership with CPE Capital

Transaction Details

Abstract geometric shapes in blue and purple gradients on a black background.
Sector
Consumer
Miles Role

Sell-side advisor to the shareholders of Direct Group

Deal Type

Equity investment

Year Completed

2022

Contacts for this Transaction
Gareth Cope
Managing Director
Contact Gareth Cope

Overview

  • Direct Group (“Direct Group”) is a Sydney-based direct-to-consumer retail group reaching customers across online, print, television & digital channels
  • The group owns a portfolio of recognisable consumer brands & channels, including the TVSN shopping channel, Reader’s Digest, House of Pets, and womenswear brand, Victoria Hill
  • The portfolio spans the home & garden, apparel, electronics, health & beauty and jewellery categories with > 8 million pages of content viewed by readers each month
  • The partnership provides growth capital and CPE’s relevant sector experience to support Direct Group’s continued expansion across categories & channels